Caroline Fluit is a seasoned digital leader with over 20 years of experience driving vision, strategy, and execution for omnichannel retailers across various domains such as e-Commerce, Loyalty & Personalization, Digital in Stores, Supply chain & Operations, Technology, and Data & Analytics.
Her leadership style is a combination of driving innovation and creating value while strengthening the technology and data foundation, as well as the culture.
She was responsible for Product Engineering at IKEA for all digital customer solutions both online and in stores, globally serving 32 countries. Her scope of work included checkout and payments, loyalty programs, customer data, ikea.com & Ikea app, pricing, order management, recommendations, search, content management, and navigation. She lead a team of 800 people across three continents.
Currently she's a member of the Digital Advisory Council at Avery Dennison in Boston. She's helping to shape their digital strategies and their pursuit to optimize labor and supply chain efficiency, improve customer engagement, advance sustainability and transparency.
