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This talk is part of the LEAD Seminar of May 31st. Check out the full program here »

Behavioral change is (not) about you

By Andrea Clasquin & Evelyn Keller

Behavioral change and Transformation are two concepts that are very often linked to each other. It seems that no transformation project can succeed without a necessary change in behavior and/or mindset. When a company starts a transformation, you’ll probably see all-hands sessions where leaders and change ambassadors communicate the importance of organizational and team alignment and, adopting a new mindset and values. The introduction of new tools and practices should enable the desired behavioral change. The new values on beautiful posters on the walls in the office. Leaders and managers emphasize the why of the transformation in impressive speeches. And then... nothing. No behavioral change, no transformation.

One of the reasons many transformations fail is because there’s not nearly enough focus on the crucial link: human behavior. Very often, we try to oversimplify complex behaviors like resistance and transformational leadership by using them as container concepts that are free for interpretation. Behavior is complex, hard to define, and should always be linked to results. Spoiler alert: better communication, openness, transparency, and proactiveness are not behaviors.

In this talk, Evelyn and Andrea will discuss why behavioral change is not only about you - as a leader - but mainly about individual performers. Along with several other common leadership pitfalls, they will unravel the complexity of behavioral change. They will provide insights into what you can do to change the environment in order to enable performers to show desired behavior and achieve results.

About Andrea Clasquin

IT engineer by day and a cowgirl by night, Andrea loves to think about better IT solutions and resilient organizations as well as how to train her horses during her spare time.

Her purpose in life is to make people and organizations better at what they do and support them in the adventure of learning and finding new possibilities!​

Therefore, Andrea works as a Consultant, and trainer at well-known international Enterprises.

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